<aside> 💡 How to use this framework?

1. Duplicate it
2. Answer the question
3. Write with AI
4. Check, Edit
5. Copy and past to your LinkedIn!
6. (Optional but greatly appreciated!) Give us a shout ❤️ </aside>

📝 Pitch framework

Hi [editor’s name],

My name is [your name], from [your business] a [very brief description of your business].

I know you sometime publish opinion pieces, and would like to offer an article on [general topic].

[Briefly explain the issue and the crux of your opinion/argument]

[Any extra context on why this is important here].

I have attached the op-ed here. I’m happy to make any edits or additions you might suggest. Feel free to give me a call to discuss on XXX.

You can read more about my business below, and some background info on [the issue at hand] here.

I have attached a few images of myself and [my product/anything else relevant].

Kind regards,

[Your name]

—

About [your name]

[Your 3-liner biography]

About [Your brand]

[Brand boilerplate]

💡 Questions to answer

• [ ] What is your name and short biography making an expert in the matter

  <Insert your answer here>

• [ ] Who is the editor you are writing to and do they often publish opinion piece aligned with the ones you are submitting for their review and approval?

  <insert your answer here>

• [ ] Have you read their previous work to ensure you are contacting the right person and your pitch is relevant to their audience?

  <insert your answer here>

• [ ] What is the general topic of the article you are offering?

  <insert your answer here>

• [ ] Can you briefly explain the issue and the crux of your opinion/argument?

  <insert your answer here>

• [ ] Why is your opinion especially relevant or important now? Add some context.

  <insert your answer here>

• [ ] What is the name of your business?

  <insert your answer here>

• [ ] What is your brand boilerplate (a 2-to-3 paragraph description summarising your brand’s why, how and so what)

  <insert your brand boilerplate here>

<aside> 👉 Ezy Guide to writing OPEDs

Need a little more help to write you’re OPED

</aside>

<aside> <img src="/icons/bullseye_pink.svg" alt="/icons/bullseye_pink.svg" width="40px" /> Checklist

• [ ] Is my email brief, clear and concise? Is it obvious who I am and why I’m reaching out?
• [ ] Is it obvious I’m offering an op-ed or contributed article?
• [ ] Have I attached the article? Or am I ready to send it asap, on request?
• [ ] Am I ready to respond to further questions and make any edits? Can I take a phone call?
• [ ] Is my article well-written? Is it genuinely representative of my thoughts, feelings and opinions?
• [ ] Have I included an image and bio?
• [ ] Am I sending this to the right journalist/media?
• [ ] Have I read 5 relevant articles from the journalist or media to make sure my op-ed matches the style, length and topics they publish?
• [ ] Is all my spelling and grammar correct?
• [ ] If you’ve answered yes to all, you’re ready to hit send! </aside>

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